SOCIAL MEDIA UTILISATION AND MENTAL HEALTH AWARENESS AMONG UNIVERSITY STUDENTS

Abstract

This study examines social media utilisation and mental health awareness among university students, with emphasis on how patterns of use influence awareness, perception, and help-seeking behaviour. In contemporary higher education environments, social media platforms such as WhatsApp, Instagram, X (Twitter), Facebook, and TikTok have become dominant channels of communication, learning, and social interaction. While these platforms offer opportunities for information sharing and peer support, they also expose students to misinformation, cyber stressors, and mental health risks. The study adopts a descriptive approach to explore how frequency, purpose, and intensity of social media use relate to students’ mental health awareness. It further considers whether students can distinguish between reliable mental health information and unverified online content. Findings from existing literature suggest that moderate and purposeful use of social media can enhance mental health awareness through exposure to advocacy campaigns, online counselling platforms, and peer discussions. However, excessive and unregulated use is associated with anxiety, depression, social comparison, and reduced psychological well-being. The study highlights the dual role of social media as both a supportive and risky environment for mental health discourse among students. It concludes that improving digital literacy and mental health education is essential for maximising benefits while reducing harm. Universities are encouraged to integrate digital well-being programmes into student support services.